Online attraction

Baiting The Hook

When you enter the arena of promotion – advertising, online, PR, below-the-line – you are competing not only with your peers but with a host of other distractions that assault your prospect’s mind and eye. So you have to attract, engage and hold the attention very fast.

A creative idea alone is not good enough. The lure has to be relevant to the target at the right moment in the right medium; it has to motivate, persuade, appetise and be remembered. Context is essential to creative writing and marketing success.

As any fisherman will tell you, there’s more to fishing than dropping a hook in the water. He will be specific about his quarry, and plan how, when and where to find it. It’s all in the strategy.

This website was conceived, written and designed by Paul Broadbent
7 Richmond Mansions, 248 Old Brompton Road, London SW5 9HL