With a background in marketing and advertising both of
which won him awards, he is not your typical copywriter. His experience
accounts for a confident style that adapts to marketing needs.
He has a strong sense of discipline in his work. He is as conscious
about the way the typesetting falls as well as the content and allure
of what he writes.
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“It’s not unlike songwriting”,
he believes, “every word has to work hard but is made to look
as if it fell into place in a freeflowing, natural way”. For
this reason he works very closely with designers and producers to
ensure the words makes its contribution to the overall elegance of
the message.
For a summary of Paul’s experience Click here |