 About Paul Broadbent Experience in these Sectors: Airlines Antique furniture Automotive Banks Breakfast cereals Canned foods Carpets Charities Computer games Confectionery Cosmetics Direct response Event promotion Financial services Hotels Cunard Hotels Small Luxury Hotels Best Loved Hotels IT Kitchen furniture Language learning Packaging products Petfoods Retail Tourist boards Australia Britain Travel agents Interests and Sidelines: Photographer Painter Word Play ... a bit of fun! |
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| Who is this multi Faceted Person? Click the images above for more details |
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| A great name for a sun tanning cream, Cooltan
has been lost to cut-throat competitors. The sun tan cream was the brainchild of an advertising copywriter before WW2. Cooltan was the market leader across the world. On his death, he left his estate to his secretary who had no knowledge of marketing. She clung to his final instructions but, like Miss Haversham, she could never accept or adapt to the changes around her. So the product died. |
Paul Broadbent was the creative
director behind the advertising in the 1970’s. It caused a sensation
with some publications refusing to accept the ad. How times have changed! |