 About Paul Broadbent Experience in these Sectors: Airlines Antique furniture Automotive Banks Breakfast cereals Canned foods Carpets Charities Computer games Confectionery Cosmetics Direct response Event promotion Financial services Hotels Cunard Hotels Small Luxury Hotels Best Loved Hotels IT Kitchen furniture Language learning Packaging products Petfoods Retail Tourist boards Australia Britain Travel agents Interests and Sidelines: Photographer Painter Word Play ... a bit of fun! |
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| Who is this multi Faceted Person? Click the images above for more details |
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| Whilst at Leo Burnett, Paul directed the
European part of the British Tourist Authority account. His role was to co-ordinate the work of twelve European Agencies to promote Britain in their own countries. |
Paul believed it wrong to impose
a single British solution across other countries whose attitudes and
travel habits varied immensely. So he organised a schematic advertisement
to maintain the corporate style but allowed each agency the freedom
to express its own interpretations of the brief. The result was a massive rise in tourism from Europe to Britain and the top annual award from the International Association of Advertising Agents (IAAA). |