 About Paul Broadbent Experience in these Sectors: Airlines Antique furniture Automotive Banks Breakfast cereals Canned foods Carpets Charities Computer games Confectionery Cosmetics Direct response Event promotion Financial services Hotels Cunard Hotels Small Luxury Hotels Best Loved Hotels IT Kitchen furniture Language learning Packaging products Petfoods Retail Tourist boards Australia Britain Travel agents Interests and Sidelines: Photographer Painter Word Play ... a bit of fun! |
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| Who is this multi Faceted Person? Click the images above for more details |
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| Before British Airways there were two state-owned
airlines: BOAC and BEA. British European Airlines, a client of Leo
Burnett, was Paul Broadbent’s first travel and tourism account. The way Paul broke down the barriers between “them and us” or the client and the agency, became his hall mark. Whilst working for Leo Burnett, he insinuaterd himself into BEA’s marketing department . |
This enabled him to communicate
the client’s needs better to the creative and media teams. He was involved in the launches of the airlines’ first class service, (Sovereign Service), Silver Wing Holidays (package tours), the introduction of the Trident aircraft and several new routes from Britain’s provincial airports. Paul’s relationship with BEA and subsequently British Airways was always maintained on a friendly basis. When the time came to promote Australia Click here, this contact led to many marketing successes. |