 About Paul Broadbent Experience in these Sectors: Airlines Antique furniture Automotive Banks Breakfast cereals Canned foods Carpets Charities Computer games Confectionery Cosmetics Direct response Event promotion Financial services Hotels Cunard Hotels Small Luxury Hotels Best Loved Hotels IT Kitchen furniture Language learning Packaging products Petfoods Retail Tourist boards Australia Britain Travel agents Interests and Sidelines: Photographer Painter Word Play ... a bit of fun! |
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| Who is this multi Faceted Person? Click the images above for more details |
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| In 1981, virtually no one except the relatives
market and a few business men knew anything about Australia. Indeed,
the country was perceived as hot, hostile to “poms”, devoid
of interest and too far away. The advertising sought to change this by highlighting the extraordinary natural phenomena, the colour, the comforts and the ease of getting about. The new airfares brought Australia within range of the average tourist’s pocket. |
The Broadbent Consultancy won
awards in 1982 / 83 / 84 / 85 for advertisements that encouraged response. All the ads featured the Special Agents who had been trained to sell the tourism products of Australia. For more ... Click here |