 About Paul Broadbent Experience in these Sectors: Airlines Antique furniture Automotive Banks Breakfast cereals Canned foods Carpets Charities Computer games Confectionery Cosmetics Direct response Event promotion Financial services Hotels Cunard Hotels Small Luxury Hotels Best Loved Hotels IT Kitchen furniture Language learning Packaging products Petfoods Retail Tourist boards Australia Britain Travel agents Interests and Sidelines: Photographer Painter Word Play ... a bit of fun! |
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| Who is this multi Faceted Person? Click the images above for more details |
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| In 1981, the government of Australia woke up to the value
of international tourism and for the first time put substantial funds
behind Australia’s worldwide promotion. The Broadbent Consultancy was appointed Marketing Consultant for the UK. Turning Australia upside down and adding “You haven’t seen anything yet” had a big impact on the market as well as British Airways and Qantas. |
Both the airlines were persuaded
to add substantial funds to the campaign. For more ... Click
here Before the advertising started, Paul realised the travel trade in Britain needed to know much more about Australia to convert enquiries to sales so he started the “Australia Special Agent Scheme." For more... Click here Within four years, tourism from the UK to Australia rose from 80,000 a year to over 300,000 a year, a feat recognised by the Association of British Travel Agents. For more ... |