Spot the difference - Looking at these two oranges, they appear identical. My job is to persuade people to choose one in preference to the other. How do I do it? I start with analysis. Dig deep enough and there is always a difference. It could be inherent in the product, its route to market, pricing, corporate heritage, packaging, branding, consumer perceptions and many other factors. Having established the difference, I dramatise it using marketing intelligence and creative agility to encourage the customer to choose your product in preference to those of your competitors.

Spot the difference

Looking at these two oranges, they appear identical. My job is to persuade people to choose one in preference to the other.

How do I do it? I start with analysis. Dig deep enough and there is always a difference. It could be inherent in the product, its route to market, pricing, corporate heritage, packaging, branding, consumer perceptions and many other factors.

Having established the difference, I dramatise it using marketing intelligence and creative agility to encourage the customer to choose your product in preference to those of your competitors
This website was conceived, written and designed by Paul Broadbent
7 Richmond Mansions, 248 Old Brompton Road, London SW5 9HL
Website development by The Communications Group